Understanding the costs

When helping your child select colleges, don't focus on the price tag. Instead, focus on how much will come out of your own pocket.

Parent and child

To accurately assess the cost of a college, you need to know:

  • The sticker price.
  • How much financial aid you will receive.

Consider two schools:

  • College A charges $10,000 a year for tuition and room and board.
  • College B charges $20,000 a year.

Which college has the higher price tag? The answer seems obvious: College B.

Which college will cost you more? If College A offers no financial aid while College B offers $15,000, you will pay less for College B (even though it has the higher price tag).

The price of college and what's in the bill


Aid also increasing

Each fall, media reports the ever-increasing cost of a college education. What the headlines don’t mention is that, while the cost has increased, so has the amount of financial aid.


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